A business news and information source that helps with Marketing
Drive market intelligence.
Understand current and evolving trends. SolveCast monitors thousands of media sources to help identify new trends. Additionally, add your own custom data sources such as internal and external market research.
Link the news to strategy
Save time and effectively leverage the news to inform an effective strategic plan. As your environment changes, automatically receive suggestions on new factors to consider.
Create stakeholder empathy.
Whether it is your customers, business units or partners, identifying unmet needs means stepping into someone else's shoes. SolveCast allows you to map perspectives in one place. Pick any element of your business and understand views from various stakeholders, including the voice of the customer (VOC).
Continuously inform any strategic framework
SolveCast can inform virtually any strategic framework with the key factors of your business that you have identified. And, SolveCast can help continuously suggest new factors to consider.
Track your customer segments
How do your customers (and other stakeholders) view the problem your product solves and what are the full set of solutions in the marketplace? Create simulated stakeholder groupings on the fly. SolveCast can even recommend groupings and help you understand key attributes and behaviors.
Facilitate stakeholder buy-in
From customers to employees, every stakeholder impacting your organization has their own perspective. Using a straightforward approach, SolveCast helps you develop and monitor a strategy that will be understood and internalized by your organization.