I think people think less about industrials. So everything that we manufacturer and build and mine there's potential for admissions. And in particular, three sectors we highlight in the book are steel, cement and petrochemicals. You know, these are things that are kind of the backbone of our modern society of industrialized world. They have thousands of abuses and, and various products and services and they each have their own particular greenhouse gas emissions that they create in the production again of steel and cement and petrochemicals. https://www.solvecast.com/articles/detail/28336-sustainability-and-innovation-strategies-to-combate-climate-change-with-michael-lenox-professor-darden-school-of-business