I bring insights into the evolving landscape of social commerce backed by 12+ years of experience pioneering social media & commerce strategies for iconic brands across diverse industries,

After graduating from USC with a Bachelor's in Music Industry, I spearheaded social efforts for some of the most renowned live events in entertainment including The GRAMMY Awards and the 2028 Olympic bid. I then brought my hands-on-the-keyboard knowledge of social media to the dining industry, running social teams at California Pizza Kitchen and FAT Brands (Fatburger, Johnny Rockets). At FAT Brands, I built the in-house social media capability for the fast casual and casual dining categories as the first hire and led Fatburger's first foray into influencer marketing. At Horizon, I oversaw the Social Commerce offering for their new ecommerce arm, Night Market. In this first-of-its-kind position, I played a critical role in Petco's award-winning launch into social commerce, which included livestream shopping (both on social platforms and Petco.com), shoppable AR/VR experiences, and shoppable ads. I also helped to modernize Orkin's creative optimization process, driving consumers down the sales funnel through uniquely creative, targeted ads. Recently, I partnered with two of my former Horizon colleagues to launch Spacewalk, a new kind of hybrid agency and consultancy, to help companies advance their ecommerce and marketing capabilities so they can better compete in today's digitally-driven marketplace.